I just got back from working on IKEA's presence for the Milan Design Week 2017. It was a fun and very intense experience – a 3.500 sqm event and exhibition called the IKEA Festival. I especially enjoyed working in a team of +10 different nationalities all working towards the same goal. It was very inspirational and life confirming. Being nominated for Best Show in Milan – a first for IKEA – and the fact that it was their most successful PR event to date was simply fantastic. A big thanks to all the great people that contributed along the way.